Why is the Rapala Shad Rap often referred to as the king of winter crankbaits?
Simply put, the thin body shape, tight movement during retrieve, balsa construction along with the variety of available sizes and color patterns means it mimics just about any type of bait bass feed on during the winter months.
Want to learn more?
Take a moment to watch this short video where bass pro Gerald "G-man" Swindle discuss all this and more as he talks about the Shad Rap for winter fishing...
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